About Us

The vision of Etiquette Moms is a world in which families everywhere are 100% out of debt and financially secure. We are inviting women everywhere to help us achieve this vision by becoming Certified Money Coaches.


Money Moms was launched by Elena Neitlich, a stay at home mom and “mompreneur.” Elena’s company Moms on Edge develops behavioral products to help make parenting easier. Her company and products have been featured on the Today Show, in Entrepreneur Magazine, and in numerous national and international media. She has been a winner or finalist in many major business contests, including with Ebay/Prostores, Yahoo!, and Alibaba.


Elena started Money Moms after realizing that she needed more control and knowledge about her own family’s financial situation (you can read her story on our home page). Based on her family’s experience, she developed a systematic way for families everywhere to get out of debt, get control of their spending, improve communication about money, and prepare for a secure retirement.